Ashdod Travelers guide

Culinary arts 189 The process of reducing Lido beach, the main stretch of beach in the city, into a site bustling with people only in the hot summer days, kept Aviv Matzliach, a resident of Ashdod in his forties, awake at night. He decided to restore its former glory, and bring back winter business and business back to winter. Quite a few places of entertainment opened at Lido Beach and closed shortly thereafter. One of the reasons was that they appealed almost exclusively to the rising sun and the tan-seeking crowds in the July-August heat. The winter months left the area empty and desolate. But Aviv Matzliach loves the winter too, the cuddling together over a steaming cup of tea in a warm restaurant when a view of the rough seas through the window. Even back when he established Calma at Lido Beach ten years ago, he had no intention of being one of the seasonal businesses that struggle through the colder part of the year. He positioned Calma as one of the most stable and popular restaurants in the region, and with every day that passes it gains more of a reputation and satisfied customers. People come to it from all over the country and during every day of the week, but here too there is nothing like Fridays. While Friday morning brings young families to Calma to enjoy a relaxed breakfast by the sea, the night belongs to the twenty-something crowd- who greet the Sabbath with a pint of beer at sunset. As night falls, dinner is served, after which the place becomes a thriving entertainment site which lasts until the wee hours of the night. Smoldering Friday- In the summer, and in winter. Lido Beach, Hatayelet street All week, 08:00-01:00 08-8667241